Pentax today announced new Pentax K-01 mirrorless interchangeable lens camera designed by Marc Newson, who is widely known for designing a wide range of objects from furniture and household products to bicycles, cars, aircraft and yachts.

According to Pentax, along with the exterior design Marc Newson’s touch is also evident in a new smc PENTAX-DA 40mm F2.8 XS interchangeable lens. As the world's thinnest interchangeable lens, the new 40mm combines with the PENTAX K-01 camera body to deliver a unique ILC system that is perfect for photographers who are as keen on design as they are on performance.

Key features for the Pentax K-01 are:

• Durable machined aluminum frame under a stylish black, white, or yellow exterior.
• PENTAX mirrorless body design is compatible with 25+ million PENTAX K-mount lenses spanning decades.
• Large 16 megapixel APS-C sized CMOS image sensor with low noise image capture and multiple aspect ratios.
• Bright, high-resolution 3-inch LCD with 920,000 dots.
• Full HD 1080p video capture at 30 FPS with h.264 compression (60 FPS at 720p) features outstanding video capture flexibility.
• Sensor-shift PENTAX Shake and Dust Reduction system is compatible with every mounted PENTAX lens.
• Fast 6 FPS burst mode is ideal for fast-action photography.
• Flexible ISO range of 100-25600 ensures gorgeous noise-free imaging in any lighting condition.
• Focus peaking mode provides fast and accurate manual focusing for critical focus applications.

Pentax K-01 is available in black, white and Newson’s signature yellow colors, priced $749.95 (body only) and $899.95 (with DA 40mm XS kit lens). The camera will ship in March 2012 and will come in Marc Newson designed packaging with the Marc Newson designed strap. Check out Marc Newson’s interview about K-01 below.