Microsoft today introduced webcams with new TrueColor Technology, a new image processing technology that provides better color and brightness in low light condition. The TrueColor technology will be available in three new webcams launching today, the LifeCam HD-5000, LifeCam HD-5001 and LifeCam HD-6000 for notebooks. These LifeCams will also feature 720p HD sensors and Auto Focus technology.

The LifeCam HD-5000 features a flexible attachment base that bends to fit on most surfaces, including on top of flat-screen monitors and notebook screens. The LifeCam HD-6000 features a 360-degree rotation view so people can point the webcam in any direction to share more with friends and family.

“Color quality and brightness are critical aspects of video calls. Through our research we know that a large number of video calls are held in either low light conditions or uneven lighting, and these are challenging situations for any webcam and represent a common pain point for webcam users,” said Daniel Anguiano, product marketing manager for Microsoft Hardware. “Our engineers at Microsoft Hardware created TrueColor Technology to improve the video experience, combining software and firmware to help people look bright and natural in virtually any lighting situation.”

The LifeCam HD-5000 and the LifeCam HD-5001 will be available later this month for the estimated retail price of $49.95 and the LifeCam HD-6000 for Notebooks will be available in May for the estimated retail price of $59.95.