Steve Jobs Talks Privacy and Location Data

Submitted by lalit on April 27, 2011 - 8:25pm.

After releasing an official statement today morning, Apple executives including CEO Steve Jobs talked about iPhone location database and user data privacy in a telephone interview with Mobilized. One message that they clearly put forward was “we haven’t been tracking anyone”. Some of the interesting Q&As from the interview are as follow:

One of the challenges here is that, by their nature, location-based services require location information, but that information is highly sensitive and can be used in a lot of ways. How does Apple approach this balance?
Jobs: I think we do two things. Number one is we get consent from users if we are going to use location, or we never use location. That’s what we do. It’s very straightforward.
We haven’t been tracking anybody’s location and the files they found on these phones, as we explained, it turned out were basically files we have built through anonymous, crowdsourced information that we collect from the tens of millions of iPhones out there.
We build a crowdsourced database of Wi-Fi and cell tower hot spots, but those can be over 100 miles away from where you are. Those are not telling you anything about your location. That’s what people saw on the phone and mistook it for location.

A bunch of folks on the regulatory side, both in the U.S. and elsewhere, said they are going to look into this. Do you guys plan on testifying before Congress? How active do you personally and does Apple want to be?
Jobs: I think Apple will be testifying. They have asked us to come and we will honor their request, of course. I think it is great that they are investigating this and I think it will be interesting to see how aggressive or lazy the press is on this in terms of investigating the rest of the participants in the industry and finding out what they do. Some of them don’t do what we do. That’s for sure.

It seems like one of the issues is on the app level. You have apps that do as little, on the Android side, as providing battery information and want access to the dialer and location information. Do you think consumers ought to be paying attention to the individual apps they are using and what sorts of permissions those apps (require)?
Jobs: We think so, and that’s why we were the first to institute a procedure that cannot be worked around by applications where if any application wants access to location data, it has to ask the user first. It has to get the user’s permission on a per-application basis.

You can read the complete interview on All Things Digital, in which Scott Forstall and Phil Schiller also talk about integration of location data in the software.