NVIDIA CEO Not Happy with Android Tablet Sales, which Implies Tegra 2 Launch was a Dud

Submitted by lalit on May 15, 2011 - 11:17pm.

In an interview with CNET, NVIDIA’s CEO Jen-Hsun Huang blamed everyone and everything for the weak sales of Tegra 2 based Android tablets, except from NVIDIA’s own chip. Huang said the following in the CNET interview:

"It's a point of sales problem. It's an expertise at retail problem. It's a marketing problem to consumers. It is a price point problem," he said, for starters.
Though Huang didn't mention the $499 starting price for the iPad, it was clear that this was a reference point. "The baseline configuration included 3G when it shouldn't have," he said. "Tablets should have a Wi-Fi configuration and be more affordable. And those are the ones that were selling more rapidly than the 3G and fully configured ones," he said.
He didn't stop there. "And it's a software richness of content problem," he added.

Till now all the Android 3.0 based tablets that have come to the market only use NVIDIA’s Tegra 2 processor, on which NVIDIA was betting their ARM chipset future. NVIDIA is one company that will lose the most if Android 3.0 based tablets doesn’t get some traction in the market soon.