Wired Magazine App Now Available on iPad App Store

Submitted by lalit on May 26, 2010 - 8:07am.

Wired announced today that Wired’s first digital edition is now available for the iPad. Wired said at the launch “The tablet is our opportunity to make the Wired we always dreamed of. It has all the visual impact of paper, enhanced by interactive elements like video and animated infographics. We can offer you a history of Mars landings that lets you explore the red planet yourself. We can take you inside Trent Reznor’s recording studio and let you listen to snippets of his work in progress. And we can show you exactly how Pixar crafted each frame of its new movie, Toy Story 3.”

Wired plans to integrate social media and offer a variety of version and ways to subscribe in digital form in coming months. The company says Wired magazine will be digital from now on, designed from the start as a compelling interactive experience, in parallel with our print edition –Wired is finally, well, wired. The key features of the Wired App for iPad include:

Every page in the issue is individually designed for optimal viewing on the iPad screen in both portrait or landscape orientation.

Navigations from the cover, which allows readers to touch cover lines to go directly to stories giving direct access to editorial content.

Content organized in vertical stacks rather than magazine-like spreads.

Design cues throughout to lead reader through the issue, augmenting the scroll bar with subtle indications of more content and additional features to explore.

Drop down Table of Contents (TOC) and Browse view (zoomed out view of stacks of content) make for easy navigation and sense of place within the issue.

Orientation-appropriate photography offers different images taking advantage of layout changes whether in portrait or landscape mode.

Animated 360° images show readers every side of Iron Man and let them explore the history of Mars landings.

Unique slide shows take readers through multiple views using touch for image progression.

Four editorial videos including an exclusive clip from Toy Story 3. All video is embedded into the app allowing for automatic load, display in HD and access without a connection.

Music to enhance story telling, including an exclusive listen inside Trent Reznor’s recording studio.