Olympus Launches Three New PEN Cameras E-P3, E-PL3 and E-PM1

Submitted by lalit on June 30, 2011 - 5:49pm.

Olympus today launched three new PEN compact system cameras including PEN E-P3, PEN E-PL3 and PEN E-PM1 featuring Micro Four Thirds interchangeable lens system. The cameras come with a new 12.3-megapixel Live MOS Image Sensor, TruePic VI Image Processor, high ISO of 12,800, a reengineered autofocus system, full 1080i HD video with Dolby Digital sound recording, newly designed user interfaces and a variety of Art Filters and built-in creative features, these powerfully simple cameras offer advanced capabilities without the complexity of a DSLR.

The unique features offered by the three cameras are:

  • PEN E-P3: The flagship Olympus PEN with a classic, all-metal design and the world’s fastest autofocus. A body portable enough to travel the world without sacrificing DSLR image quality and control that experienced photographers expect. It features a bright, 614,000 pixel, high-resolution, OLED touchscreen to easily navigate and control the camera at the touch of a finger.
  • PEN E-PL3: This powerful camera is perfect for photographers who want their memories to reflect incredible, professional image quality. Easy-to-use creative technologies are packed in its versatile body – the size of a small, portable point-and-shoot camera, but with the versatility of interchangeable lenses. A clever, tilting three-inch LCD empowers photographers to go head-and-shoulders above the crowd to capture graduations, easily stoop to eye-level as babies take their first steps or even lower to the ground to get an adorable shot of the family pet.
  • PEN E-PM1: The smallest and lightest Olympus PEN is available in six stylish colors (purple, pink, brown, white, silver and black) and features a new and simplified user interface as well as a streamlined button structure for superior ease of use. Its small size and portability make it the ideal camera to document life’s fun and spontaneous moments.

The Olympus PEN E-P3 kit with MSC M. Zuiko Digital ED 14-42mm II R f3.5/5.6 Zoom Lens or MSC M. Zuiko Digital ED 17mm f2.8 Prime Lens will be available in stylish black, white and silver, starting in August 2011 priced $899.99. No word yet on availability or pricing of PEN E-PL3 and PEN E-PM3.

Below we have added first preview and introductory videos of the three cameras check it out. You can get more information about the cameras on Olympus’ website.