HTC today announced that they would use Super LCD (SLCD) display in HTC phones including the HTC Desire and Nexus One in place of AMOLED display later this summer. According to HTC, Super LCD from Sony offers natural balanced color, clear contrast, broad viewing angles and improved power efficiency.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony’s new VSPEC III technology.

Though Super LCD will offer better power efficiency than regular LCD, but they won’t be able to match contrast ratio offered AMOLED display and resolution offered by iPhone’s Retina Display.