Today, Nikon officially announced the much-rumored Nikon D3100 DSLR. The 14.2-megapixel D3100 has powerful features, such as the enhanced Guide Mode that makes it easy to unleash creative potential and capture memories with still images and full HD video. The D3100 is also the world's first D-SLR to introduce full time auto focus (AF) in Live View and D-Movie mode to effortlessly achieve the critical focus needed when shooting Full HD 1080p video. The camera comes with new EXPEED 2 image processing engine, DX-format CMOS sensor, 11-point autofocus and ISO up to 3200 (expandable to 12800).

"People are stepping up to digital SLR cameras – consumers are embracing the enhanced performance, amazing image quality and options for lenses and accessories that only a D-SLR can provide," said Lisa Osorio, general manager of marketing at Nikon Inc. "The D3100 is a camera that makes it easy to take beautiful pictures and will grow with the user, unlocking their potential and assisting in creating lasting memories or amazing art."

One of the main feature of D3100 is Full HD(1080p) movie mode. Users can record cinematic quality 24p video clips, or shoot at 24 or 30 frames-per-second at 720p, D3100 records movies in the versatile H.264 AVCHD codec (.mov file). The D3100 is the first D-SLR to implement full time AF for D-Movie video shooting and while in Live View mode. Using contrast based AF, the D3100 automatically focuses on subjects when Live View is activated to aid shooting when using the LCD. The D3100 camera also uses Face Detection technology to lock focus on up to 35 human faces, a feat not even accomplished with consumer camcorders.

The D3100 D-SLR camera outfit, including the versatile AF-S NIKKOR 18-55mm f/3.5-5.6G VR image stabilization lens, is scheduled to be available at Nikon Authorized dealers beginning in mid September 2010, at an estimated selling price of $699.95. You can get more information about the D3100 on Nikon’s website. The Nikon D3100 is available for pre-order on Amazon.