Royal Bank of Canada’s analyst Mike Abramsky said today that Apple’s back-to-school promotion is showing signs that it will drive the company to a record breaking quarter in which sales of Mac could exceed 3 million. Mike quotes data from recent IQ / ChangeWave survey which shows massive back-to-school sales. This increase in sales could lead to 44 percent year-over-year growth resulting in 3.04 million Mac sales for the quarter ending in September.
RBC also said that Apple’s global PC share would rise to 4.2 percent in 2009 from 2.9 percent in 2007. According to Mike every 0.25 percent increase in market share adds $1 billion in incremental revenue and this will increase total Mac sales revenue by more than $5 billion in just two years.
Two factors are responsible for Mac sales growth according to the survey. The first is Apple’s back-to-school offer that gives an iPod touch ($299) free via mail-in rebate with purchase of a qualifying Mac system. The second factor is iPhone halo effect, more than 17 percent of respondents said that they are more likely to consider a Mac after having purchased and experienced that new iPhone 3G.
Abramsky also says that Apple will sell around 5.1 million iPhones this quarter. If we add all the above-mentioned sales figures it looks like Apple will have another record-breaking quarter. The company might even end up having the highest revenue ever in its history this quarter.
[Via AppleInsider]