All Things Digital is reporting that they have heard from a reliable source about Apple’s plan for an iPhone event on October 4th. John Paczkowski wrote:

While Apple could certainly change its plans anytime, sources said that the October 4 date has been selected by the company to showcase the iPhone 5. Sources added that the plan is now to make the new device available for purchase within a few weeks after the announcement.

And while the iPhone 5 is a much anticipated handset, the event itself has a lot more importance for Apple than many previous ones.

That’s because it will be newly installed CEO Tim Cook’s first big product introduction and the place where the public will get a first lengthy impression of him that may well set the tone for Cook’s new role.

And that’s why, said sources, although he’s never quarterbacked an Apple product announcement before, Cook is certain to preside over the iPhone 5 rollout.

October 4th is just two weeks away and if Tim Cook is the main presenter at the event it will be really interesting, as it will be Cook’s first major keynote at an Apple event.