Samsung today announced Samsung Omnia W, its first smartphone based on the latest release of Window Phone OS, code-named Mango. Samsung says that the Omnia W is a different kind of phone that puts people at the center of everything via social communication experience enabled by People Hub.

"We are excited about the potential for Windows Phone and the possibilities it opens for Samsung customers. Mobile consumers increasingly expect to be socially networked through their phones anytime, anywhere, and instantly. They are looking for high-performance devices that are easy and intuitive to use, look great, and enable them to create and share rich multimedia content with ease. The Samsung Omnia W delivers on every count," said JK Shin, President and Head of Samsung's Mobile Communications business.

The phone comes with 3.7-inch 800 x 480 Super AMOLED display, 1.4GHZ processor, VGA webacm, 5-megapixel back camera, 720p video recording, WiFi, Bluetooth and microSD card slot. The Omnia W will be commercially available starting in Italy from end-October and gradually rolled to globally including Europe, CIS, Latin America, Africa, South East and South West Asia.