Recently released Steve Jobs’ biography revealed that Apple is developing a HDTV. Steve told biographer Walter Isaacson that he has “finally cracked” TV user interface. Steve said, “It will have the simplest user interface you could imagine.” And now Bloomberg is reporting that Jeff Robbin, who helped develop iPod and iTunes is working on Apple TV project. Adam Satariano wrote on Bloomberg:

Apple Inc. is turning to the software engineer who built iTunes to help lead its development of a television set, according to three people with knowledge of the project.

Jeff Robbin, who helped create the iPod in addition to the iTunes media store, is now guiding Apple’s internal development of the new TV effort, said the people, who declined to be identified because his role isn’t public.

One of Apple’s goals for a new TV is to let users more seamlessly search for a show or movie, said one of the people. For example, instead of having to separately check to see if a movie or show is available through Netflix or a cable service, all the material could be integrated, this person said.

There is no information yet available about specs or when Apple plans to ship the Apple TV, but the rumors are that we should see it by end of 2012 or in early 2013.