Microsoft’s co-founder Bill Gates and famous comedian Jerry Seinfeld will feature in ad campaign designed to mend Windows Vista’s image. Wall Street Journal claims that Microsoft has paid Seinfeld $10 million to appear in ads along with Bill as a part of the highly talked about $300 million advertising campaign for improving and clearing up Windows Vista’s reputation. The new campaign will be called “Windows not Walls” and it will take a shot at Mac OS X closed environment. Apple doesn’t allow installation of its OS on any other computer except those manufactured by the company itself.
The first part of the campaign was the “Mojave Experiment” and after seeing the videos on the Mojave website, I did not get any good vibes for Vista, but felt sorry for the naive people in the videos. I hope Windows not Walls campaign will have some positive effect.
Crispin Porter + Bogusky is developing the ads and the TV campaign would start on September 4th. Microsoft will take a non-confrontational approach to counter Apple’s “Get a Mac” campaign. If Microsoft follows Apple, and designs ads similar to I am a Mac and I am a PC ads, Jerry can easily replace Justin Long the Mac guy but will Bill be able to match the funny and innocent John Hodgman the PC guy. Anyway it looks like Bill was serious about acting when he showed the audition video in his last day at Microsoft video. The video is really funny so definitely watch it below.