The GO! Branded video download service which is a joint venture between Sony and British Sky Broadcasting will be launched in early 2008. This will be the first official PSP video download service in Europe. The very latest premier movies and high profile sporting events will be available on a pay per view basis. Customers will be able to download their choice of program direct to their PSP via WiFi connection or transfer content that they’ve downloaded to their PC. Another Sony announcement just for Europe.