A sub-$200 player will definitely be a plus in the on going format war between the two High-Def formats. Venturer upcoming HD DVD player is the first sub-$200 High-Def player and is almost half the price of cheapest available Blu-ray player. This Chinese made HD DVD player has 1080i support, Dolby TrueHD and HDMI output. Even though Blu-ray is out selling HD DVD right now, but a Sub-$200 player can change the equation very soon (wake-up blu-ray).