Shure has added new earphone to its SE series. The SE110 features Balanced MicroSpeakers for rich and optimized audio experience. The sound isolating design blocks over 90% of ambient noise. To ensure perfect fit, Shure bundles three different sizes of foam and flexible rubber tips. The SE110 works with the company’s recent Music Phone Adapter for iPhone and Push-to-hear external microphone. The earphones will be available in September for $119 (you will be able to get it online for $99).