NBC has released a statement saying, “we never asked to double the wholesale price for our TV shows. In fact, our negotiations were centered on our request for flexibility in wholesale pricing, including the ability to package shows together in ways that could make our content even more attractive for consumers. In addition we asked Apple to take concrete steps to protect content from piracy, since it is estimated that the typical iPod contains significant amount of illegally downloaded material.”
Apple and NBC have decided to settle the iTunes agreement in pressroom rather than boardroom.