iPhone Captured 19% of US Smartphone Market for 2007 and Ranks 6th in Total Phone SalesSubmitted by lalit on February 20, 2008 - 4:00pm.
Market Research firm NPD has released their data for US cellphone sales in 2007. The smartphone market stood at 12% of all cellphone sales and iPhone has captured 19% of US smartphone market for 2007. iPhone was ranked 5th in individual phone models sold during 2007. Motorola had two phones and LG and Samsung each had one phone that superseded the iPhone. Overall 146 Million handsets were sold in US and Motorola ranked top in total handset sales with 32% market share. Samsung replaced 2006’s no.2 LG, by gaining 17% market share, LG had 16% market share in 2007. The 4th and 5th place went to Nokia (10%) and Sanyo (4%) respectively and the 6th place went to Apple with 2.5% market share. The interesting thing is that iPhone was released in June of 2007 and was on sale for six months only. Additionally iPhone was priced more than three times the average selling price of mobile handset. Then also iPhone was ranked second in smartphone sells for complete 2007, it was 5th in individual phone models sold that included phone selling for $0 with two year service, and Apple is now ranked 6th for entire US market in 2007 even though it just had one phone model the iPhone most companies have more then 10 models on the market. The research firm predicted that emphasis in 2008 would be on faster 3G, larger screens and break away from traditional directional pad navigation. It is know that Apple will release a 3G iPhone in mid 2008 and Apple is the pioneer in the other two areas of growth. It looks like iPhone will have another very good year, as I don’t see any major competition coming till the end of 2008. FeedBurner |
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