Apple has filed a patent for “personal media devices with wireless communication” with the US patent office. The abstract of the patent application says, “Systems and methods are provided for personal media devices having the ability to communicate wirelessly, and in particular, communicate wirelessly using a short-range communications protocol (e.g., WiFi and Bluetooth). Such communication provides users of personal media devices with access to several WiFi oriented applications. For example, in one embodiment a personal media device may wirelessly download subscription assets (e.g., podcast) as they become available. In another embodiment, content specific or local to a merchant may be provided to personal media devices that are in wireless communication with a wireless router affiliated with the merchant. For example, if the merchant is a restaurant, the merchant may provide a menu to the personal media device and the user may place an order on his or her media device by selecting items on the menu.” So Apple wants to be part of every thing you do not just phone calls or email. You can see the complete patent application here.