Netflix has launched Roku player that allows subscribers to watch movies and TV shows streaming directly to your TV via company’s Instant Viewing service. The Netflix player works on wired or wireless broadband connection to access the entire Instant Viewing catalog. The player is a barebones system with no memory to store content on it, its strictly meant to just watch the movies and TV shows you’ve already queued up via your online Netflix account. You will get unlimited streaming if you have an $8.95 plan or above. Making it the cheapest way to watch streaming movies online. The biggest drawback of the service is that content available in Watch Now is almost negligible as only two of top 100 DVDs are available for streaming. In fact none of the hit new releases are available to watch. The other downside of the service is picture quality as it is not even near DVD quality. So the only thing going for the Netflix player for now is cheap price, but if Netflix can improve streaming video quality and add larger selection of content it can become a service to beat.