On Tuesday, Microsoft demonstrated how advertising campaign could cross several different types of devices. In the demo the company had a music festival sponsored by Doritos. A musician from the festival creates a Zune Social profile that has a playlist of his songs and a small advertisement for Doritos. When a user becomes friends with this musician he will be allowed to download free songs from the playlist with a Doritos advertisement/logo. The advertisement/logo will not only appear in his Zune software but also on the actual Zune device. Microsoft also demonstrated users emailing a link to this musician’s profile to other friends, who will receive the email on mobile phone and perhaps play a Doritos sponsored Asteroids game linked with the email. Music is a very personal thing for me I normally use it to get away from surroundings for example while traveling. The reason I carry a MP3 player and not a FM radio is advertisements. If my MP3 player also starts getting advertisements, I will have to find some other way to listen to music.
[Via CNet]