Asustek CEO, Jerry Shen, presented a 2008 Eee family roadmap that included an upcoming all-in-one desktop, 42” LCD Eee TV and the Eee Box that everyone knows. The all-in-one Eee desktop will have screen size between 19 to 21-inch and include a built-in TV tuner. The starting price for this new all-in-one desktop will be around $500 and it should be available by end of Q3 2008. The other product shown in the presentation was Eee TV, a 42” LCD TV that will include Linux-based PC. The Eee TV will cost around $200 more than comparable 42” TV and it will also be released by end of Q3 2008. Asus is trying to build a complete brand on the success of their Eee PC mini-notebook and they are releasing some very interesting products associated with the Eee brand.